What is AI in lettings and estate agency?

AI in lettings and estate agency refers to software that automates tasks like answering enquiries, booking viewings, handling maintenance requests, and managing compliance so agents can focus on higher-value work.

Does AI replace letting agents?

No. AI like Felicity handles repetitive tasks so letting agents can focus on relationships, negotiations, and decisions that require human judgement. It works alongside your team, not instead of it.

How does AI handle maintenance requests?

Felicity captures maintenance requests via phone, email, or WhatsApp, triages them based on urgency, gathers information needed from tenants, and triggers the appropriate workflow including contacting contractors and updating landlords.

What guardrails does Felicity have?

Felicity operates within rules set by your agency. It only takes actions you have pre-approved, escalates anything outside its scope to your team, and never makes commitments it is not authorised to make.

Do tenants know they are speaking to AI?

Yes. Felicity is transparent about being an AI assistant. Tenants are informed they are interacting with an automated system, and can always be escalated to a human member of your team.

Leads captured. Sales progressed. Clients happy.

Felicity answers every buyer enquiry, qualifies them, and books the viewing. Nothing slips. Nobody chases.

Ring Felicity

Book a demo

Sarah Chaplin

I am looking to buy in Edinburgh. Can you help?

Felicity

Of course! How many bedrooms are you looking for? What is your budget?

Sarah Chaplin

I am looking for a studio flat, budget around £300k.

What felicity does

From Enquiry to Viewing. Handled.

A buyer gets in touch

Via Rightmove, Zoopla, email, phone, or WhatsApp. Felicity picks it up instantly.

Sarah Chaplin

00:00:02

Sarah Chaplin

00:00:37

Hi Sarah. What is your maximum budget? Are you chain-free?

Felicity screens them

Move-in date, chain status, employment, budget are all checked conversationally against your criteria.

Captured, booked, transferred.

Criteria captured, slots offered, or handed off cleanly to a human with full context.

Criteria captured, slots offered, or handed off cleanly to a human with

full context.

Call history

Call recording

Answered • 9:45pm

View Call Details

02:30

Call summary

Sarah Chaplin called about buying a studio in Edinburgh. Moving in September, single occupant, no pets, employed full-time, budget up to £350K. Meets all criteria. Viewing booked for Thursday 8 May at 5:30pm. Confirmation sent via SMS, reminder scheduled.

CRM and audit updated.

Every call, message, email is recorded and written back to your system of record.

works with your existing tools

works with your existing

tools

How Felicity works

One agent, start to finish

Qualify and score

She asks what you would ask, then grades every lead so your team works the best first.

Viewings and automations

Booked into your diary, or auto-booked once a lead hits your threshold.

"Our staff have got more time to actually attend valuations, take on business, and look at the problems in the business we need to fix."

Avi Singh

Managing Director, Move Inn Estates

£1.15m

buyer-influenced sales pipeline across 4 properties (first 3 months)

90%

enquiries resolved by Felicity

34%

of all enquiries handled by Felicity came in outside office hours

"Our staff have got more time to actually attend valuations, take on business, and look at the problems in the business we need to fix."

Avi Singh

Managing Director, Move Inn Estates

£1.15m

buyer-influenced sales pipeline across 4 properties (first 3 months)

90%

enquiries resolved by Felicity

34%

of all enquiries handled by Felicity came in outside office hours

"Our staff have got more time to actually attend valuations, take on business, and look at the problems in the business we need to fix."

Avi Singh

Managing Director, Move Inn Estates

£1.15m

buyer-influenced sales pipeline across 4 properties (first 3 months)

90%

enquiries resolved by Felicity

34%

of all enquiries handled by Felicity came in outside office hours

Watch the full story

Felicity closes the admin,
you close the deal

Captured

Every enquiry answered in seconds, across every channel, whatever the hour.

Qualified

Budget, funding, chain and timescale, on the record before the viewing.

Booked

Straight into your diary, in your name, written back to your CRM.

Convert more. Chase less.
Take on more business.

Or ring Felicity yourself and play the buyer.

Book a demo

Ring Felicity

Convert more. Chase less.
Take on more business.

Or ring Felicity yourself and play the buyer.

Book a demo

Ring Felicity

Have Questions?

Find Answers.

Chat with our team

Can Felicity handle Rightmove, Zoopla, and OnTheMarket enquiries automatically?

How does Felicity book viewings for occupied properties?

Does prospect data sync with our CRM?

What guardrails are in place?

What happens when a prospect needs a human?

Ready to let Felicity handle the admin?

Book a walk-through to see exactly how Felicity can streamline your property operations

Book a Demo

AI-powered property management for UK lettings and estate agents.

Subscribe for useful tips and tricks

PRODUCT

COMPANY

RESOURCES

LEGAL

83 Victoria Street, London, SW1H 0HW

LightWork AI Cyber Essentials Plus certification badge

Ready to let Felicity handle the admin?

Book a walk-through to see exactly how Felicity can streamline your property operations

Book a Demo

AI-powered property management for UK lettings and estate agents.

Subscribe for useful tips and tricks

PRODUCT

COMPANY

RESOURCES

LEGAL

83 Victoria Street, London, SW1H 0HW

Ready to let Felicity handle the admin?

Book a walk-through to see exactly how Felicity can streamline your property operations

Book a Demo

AI-powered property management for UK lettings and estate agents.

Subscribe for useful tips and tricks

PRODUCT

COMPANY

RESOURCES

LEGAL

83 Victoria Street, London, SW1H 0HW

Leads captured. Sales progressed. Clients happy.

Leads captured. Sales progressed. Clients happy.

From Enquiry to Viewing. Handled.

A buyer gets in touch

Felicity screens them

Captured, booked, transferred.

CRM and audit updated.

One agent, start to finish

Qualify and score

Viewings and automations

"Our staff have got more time to actually attend valuations, take on business, and look at the problems in the business we need to fix."

£1.15m

90%

34%

"Our staff have got more time to actually attend valuations, take on business, and look at the problems in the business we need to fix."

£1.15m

90%

34%

"Our staff have got more time to actually attend valuations, take on business, and look at the problems in the business we need to fix."

£1.15m

90%

34%

Felicity closes the admin,you close the deal

Captured

Qualified

Booked

Convert more. Chase less.Take on more business.

Convert more. Chase less.Take on more business.

Have Questions?

Find Answers.

Ready to let Felicity handle the admin?

Ready to let Felicity handle the admin?

Ready to let Felicity handle the admin?

Felicity closes the admin,
you close the deal

Convert more. Chase less.
Take on more business.

Convert more. Chase less.
Take on more business.