What is AI in lettings and estate agency?

AI in lettings and estate agency refers to software that automates tasks like answering enquiries, booking viewings, handling maintenance requests, and managing compliance so agents can focus on higher-value work.

Does AI replace letting agents?

No. AI like Felicity handles repetitive tasks so letting agents can focus on relationships, negotiations, and decisions that require human judgement. It works alongside your team, not instead of it.

How does AI handle maintenance requests?

Felicity captures maintenance requests via phone, email, or WhatsApp, triages them based on urgency, gathers information needed from tenants, and triggers the appropriate workflow including contacting contractors and updating landlords.

What guardrails does Felicity have?

Felicity operates within rules set by your agency. It only takes actions you have pre-approved, escalates anything outside its scope to your team, and never makes commitments it is not authorised to make.

Do tenants know they are speaking to AI?

Yes. Felicity is transparent about being an AI assistant. Tenants are informed they are interacting with an automated system, and can always be escalated to a human member of your team.

How much could Felicity save your agency?

UK letting agents lose an estimated £119m a year to missed calls. See what your branch is leaving on the table, and how much you could recover, in under a minute.

HOW IT WORKS

Three steps.

Enter a few numbers about your branch

We calculate the hours and revenue you're losing to admin

Get your personalised report and a tailored plan to recover it

the cost of doing nothing

What is your team's time actually worth?

Tell us your numbers. Felicity handles the calls, enquiries and messages eating your staff's day, so your people get back to the work that wins instructions.

Your agency

Properties managed500

Average staff salary£28,000

Based on conservative, bottom-up estimates derived from real agency branch economics.

Estimated annual value

£44,930

per year

That's £3,744 per month

Staff time freed£42,607

After-hours value£2,323

2,130

Hours saved per year

1.2

FTE equivalent

37,705

Comms handled by Felicity

12,574

Missed enquiries captured

Estimated instructions won

2.3% blended call-to-instruction rate

445

Get your full breakdown

We'll email you a copy with your specific numbers.

the cost of doing nothing

What is your team's time actually worth?

Tell us your numbers. Felicity handles the calls, enquiries and messages eating your staff's day, so your people get back to the work that wins instructions.

Your agency

Properties managed500

Average staff salary£28,000

Based on conservative, bottom-up estimates derived from real agency branch economics.

Estimated annual value

£44,930

per year

That's £3,744 per month

Staff time freed£42,607

After-hours value£2,323

2,130

Hours saved per year

1.2

FTE equivalent

37,705

Comms handled by Felicity

12,574

Missed enquiries captured

Estimated instructions won

2.3% blended call-to-instruction rate

445

Get your full breakdown

We'll email you a copy with your specific numbers.

the cost of doing nothing

What is your team's time actually worth?

Tell us your numbers. Felicity handles the calls, enquiries and messages eating your staff's day, so your people get back to the work that wins instructions.

Your agency

Properties managed500

Average staff salary£28,000

Based on conservative, bottom-up estimates derived from real agency branch economics.

Estimated annual value

£44,930

per year

That's £3,744 per month

Staff time freed£42,607

After-hours value£2,323

2,130

Hours saved per year

1.2

FTE equivalent

37,705

Comms handled by Felicity

12,574

Missed enquiries captured

Estimated instructions won

2.3% blended call-to-instruction rate

445

Get your full breakdown

We'll email you a copy with your specific numbers.

Want to see what Felicity can do for your agency?

Book a demo and we'll walk you through it.

Book a Demo

Want to see what Felicity can do for your agency?

Book a demo and we'll walk you through it.

Book a Demo

Why agencies move to Felicity

3.7x

more enquiries became viewings

3hrs → 11s

average response time

80%

of enquiries handled by Felicity without the team