The platform

The agent that runs your front desk

Q: What is AI in lettings and estate agency?

AI in lettings and estate agency refers to software that automates tasks like answering enquiries, booking viewings, handling maintenance requests, and managing compliance so agents can focus on higher-value work.

Q: Does AI replace letting agents?

No. AI like Felicity handles repetitive tasks so letting agents can focus on relationships, negotiations, and decisions that require human judgement. It works alongside your team, not instead of it.

Q: How does AI handle maintenance requests?

Felicity captures maintenance requests via phone, email, or WhatsApp, triages them based on urgency, gathers information needed from tenants, and triggers the appropriate workflow including contacting contractors and updating landlords.

Q: What guardrails does Felicity have?

Felicity operates within rules set by your agency. It only takes actions you have pre-approved, escalates anything outside its scope to your team, and never makes commitments it is not authorised to make.

Q: Do tenants know they are speaking to AI?

Yes. Felicity is transparent about being an AI assistant. Tenants are informed they are interacting with an automated system, and can always be escalated to a human member of your team.

Every call, email, and message answered, qualified, and booked into your CRM. Around the clock.

The platform

The agent that runs your front desk

Every call, email, and message answered, qualified, and booked into your CRM. Around the clock.

Every missed enquiry is a let
or a sale you gave away

Half your enquiries arrive when nobody's at a desk

The enquiries that arrive after hours, when the office is shut and the team have gone home. Felicity catches all of them, across all the channels your prospects use.

Felicity catches all of them, across all the channels your prospects use.

OFFICE HOURS

00:00

08:00

09:00

5:00

6:01

12:00

Handled by Felicity out of hours

Office hours

OFFICE HOURS

00:00

08:00

09:00

17:00

18:00

24:00

Handled by Felicity out of hours

Office hours

OFFICE HOURS

00:00

08:00

09:00

17:00

18:00

24:00

Handled by Felicity out of hours

Office hours

How Felicity works

One agent, start to finish

1

Answers the enquiry

Call, email, WhatsApp, or SMS, in seconds, in your branch's voice.

2

Works out intent

Lettings, sales, appraisal, or a general question, routed automatically.

3

Asks your questions

The ones your team would ask, set per branch.

3

Asks your questions

The ones your team would ask, set per branch.

4

Scores the lead

Ideal, Qualified, or Unqualified against the criteria you set.

4

Scores the lead

Ideal, Qualified, or Unqualified against the criteria you set.

5

Books the viewing

Into your diary, appraisals too, confirmed by message.

6

Synced and briefed

Written into your CRM. Anything unclear goes to your team, with full context.

How Felicity works

One agent, start to finish

1

Answers the enquiry

Call, email, WhatsApp, or SMS, in seconds, in your branch's voice.

2

Works out intent

Lettings, sales, appraisal, or a general question, routed automatically.

3

Asks your questions

The ones your team would ask, set per branch.

4

Scores the lead

Ideal, Qualified, or Unqualified against the criteria you set.

5

Books the viewing

Into your diary, appraisals too, confirmed by message.

6

Synced and briefed

Written into your CRM. Anything unclear goes to your team, with full context.

Not just answering,
working the enquiry

Qualify and score

She asks what you would ask, then grades every lead so your team works the best first.

Viewings and automations

Booked into your diary, or auto-booked once a lead hits your threshold. Appraisals too.

Nurture

Keeps every enquirer warm and matches new listings to open leads within the hour, on their own channel.

Built around your branch

Choose her tone and voice, set her rules. She answers only from your knowledge base, never inventing stock or prices.

One inbox

Every call and enquiry, in one place

Every call and enquiry,
in one place.

Every channel

Wherever the enquiry comes in

However you want
her to plug in.

Phone

Configure her to answer every call, or only the ones heading for voicemail.

Email

SMS

Phone

Configure her to answer every call, or only the ones heading for voicemail.

Email

SMS

KNOWS YOUR PEOPLE

Not every enquiry is a new one

However you want
her to plug in.

Connect your property software and Felicity matches whoever gets in touch to their record.

A tenant asking what deposit you hold

A landlord chasing this month's statement

An applicant who enquired last month

Nothing in the record, no guessing

See all integrations

Enterprise-grade by default

Per-branch isolation

Every branch runs in its own environment with fully separated data.

Encrypted by design

Data encrypted in transit and at rest, across every channel.

Full audit
trail

Every call, message, and action logged and reviewable.

UK data residency

All data stored and processed within the United Kingdom.

Visit Trust Center

Try before you commit

Try out Felicity

Have a live conversation with her, or work out exactly what missed enquiries are costing you, before you commit to anything.

Talk to Felicity

Open Savings Calculator

Enterprise-grade by default

Per-branch isolation

Every branch runs in its own environment with fully separated data.

Encrypted by design

Data encrypted in transit and at rest, across every channel.

Full audit trail

Every call, message, and action logged and reviewable.

UK data residency

All data stored and processed within the United Kingdom.

Visit Trust Center

"She tells us every morning: you had 30 enquiries last night, I've contacted them all and requested everything you need to decide whether to book a viewing. While we were sleeping."

Joanne Wright

Director, Wright Letting

Read the full case study

"She tells us every morning: you had 30 enquiries last night, I've contacted them all and requested everything you need to decide whether to book a viewing. While we were sleeping."

Joanne Wright

Director, Wright Letting & Management

Director, Wright Letting

What agents ask before
they switch

What agents
ask before they
switch

Chat with our team

What is AI in lettings and estate agency?

Does AI replace letting agents?

How does AI handle maintenance requests?

What guardrails does Felicity have?

Do tenants know they are speaking to AI?

Go deeper

Prospects

Enquiries qualified and viewings booked

Integrations

Connect to your existing CRM

Ready to let Felicity handle the admin?

Book a walk-through to see exactly how Felicity can streamline your property operations

Book a Demo

AI-powered property management for UK lettings and estate agents.

Subscribe for useful tips and tricks

83 Victoria Street, London, SW1H 0HW

LightWork AI Cyber Essentials Plus certification badge

Ready to let Felicity handle the admin?

Book a walk-through to see exactly how Felicity can streamline your property operations

Book a Demo

AI-powered property management for UK lettings and estate agents.

Subscribe for useful tips and tricks

83 Victoria Street, London, SW1H 0HW

Ready to let Felicity handle the admin?

Book a walk-through to see exactly how Felicity can streamline your property operations

Book a Demo

AI-powered property management for UK lettings and estate agents.

Subscribe for useful tips and tricks

83 Victoria Street, London, SW1H 0HW

Every missed enquiry is a let or a sale you gave away

Half your enquiries arrive when nobody's at a desk

One agent, start to finish

1

Answers the enquiry

2

Works out intent

3

Asks your questions

3

Asks your questions

4

Scores the lead

4

Scores the lead

5

Books the viewing

6

Synced and briefed

One agent, start to finish

1

Answers the enquiry

2

Works out intent

3

Asks your questions

4

Scores the lead

5

Books the viewing

6

Synced and briefed

Not just answering,working the enquiry

Qualify and score

Viewings and automations

Nurture

Built around your branch

Every call and enquiry, in one place

Every call and enquiry, in one place.

Wherever the enquiry comes in

However you want her to plug in.

Phone

Email

WhatsApp

SMS

Phone

Email

WhatsApp

SMS

Not every enquiry is a new one

However you want her to plug in.

Connect your property software and Felicity matches whoever gets in touch to their record.

Connect your property software and Felicity matches whoever gets in touch to their record.

Enterprise-grade by default

Try out Felicity

Enterprise-grade by default

"She tells us every morning: you had 30 enquiries last night, I've contacted them all and requested everything you need to decide whether to book a viewing. While we were sleeping."

What agents ask beforethey switch

What agents ask before theyswitch

Go deeper

Ready to let Felicity handle the admin?

Ready to let Felicity handle the admin?

Ready to let Felicity handle the admin?

Every missed enquiry is a let
or a sale you gave away

Not just answering,
working the enquiry

Every call and enquiry,
in one place.

However you want
her to plug in.

However you want
her to plug in.

What agents ask before
they switch

What agents
ask before they
switch