What is AI in lettings and estate agency?

AI in lettings and estate agency refers to software that automates tasks like answering enquiries, booking viewings, handling maintenance requests, and managing compliance so agents can focus on higher-value work.

Does AI replace letting agents?

No. AI like Felicity handles repetitive tasks so letting agents can focus on relationships, negotiations, and decisions that require human judgement. It works alongside your team, not instead of it.

How does AI handle maintenance requests?

Felicity captures maintenance requests via phone, email, or WhatsApp, triages them based on urgency, gathers information needed from tenants, and triggers the appropriate workflow including contacting contractors and updating landlords.

What guardrails does Felicity have?

Felicity operates within rules set by your agency. It only takes actions you have pre-approved, escalates anything outside its scope to your team, and never makes commitments it is not authorised to make.

Do tenants know they are speaking to AI?

Yes. Felicity is transparent about being an AI assistant. Tenants are informed they are interacting with an automated system, and can always be escalated to a human member of your team.

The front desk that never clocks off

Every enquiry answered. Every lead qualified. Every viewing booked. Your team start the day with a full diary, not a full inbox.

Book a Demo

Ring Felicity

2 bed flat, Firwood Road

WhatsApp · 21:15

Hi, is the Firwood Road flat still available? Could I view this week?

21:15 AM

Felicity

It is. I can book that in for you. When are you hoping to move, and will anyone be moving in with you?

21:17 AM

Start of September, just me and my partner. Both working full time.

21:19 AM

Felicity

Perfect. There is a viewing slot on Thursday at 6:15pm, shall I book it?

21:19 AM

Qualified

Viewing booked, Thu 6:15pm

Synced to CRM

The front desk that
never clocks off

Felicity qualifies leads and books in viewings, 24/7, before your team even opens their inbox.

Book a Demo

See how Felicity works

Answer instantly, qualify
properly, book more viewings

~

80

%

of lettings enquiries qualified with no human involvement

~

80 %

of lettings enquiries qualified with no human involvement

3.7

x

faster lead-to-viewing conversion at Wright Lettings (first 2 months)

3.7 x

faster lead-to-viewing conversion at Wright Lettings (first 2 months)

Out of hours

The enquiries that arrive
when nobody's at a desk

Half your enquiries arrive when nobody's at a desk

9pm Saturday, a prospect enquires. Nobody's there. By the time you get back to them, they've gone with the agent who answered.

OFFICE HOURS

00:00

08:00

09:00

17:00

18:00

24:00

Handled by Felicity out of hours

Office hours

OFFICE HOURS

00:00

08:00

09:00

17:00

18:00

24:00

Handled by Felicity out of hours

Office hours

OFFICE HOURS

00:00

08:00

09:00

17:00

18:00

24:00

Handled by Felicity out of hours

Office hours

How it works

From enquiry to booked viewing, without your team touching it.

Answer

Felicity picks up the moment an enquiry lands, on phone, email, WhatsApp and message. Day, night, or weekend.

Qualify

She asks your qualifying questions conversationally. Your team arrive to qualified leads, not a backlog of numbers to chase.

Score and route

Qualified leads are booked in for a viewing automatically. Borderline leads are flagged with a summary for your team.

Rental lead scoring that
fits how your agency lets.

Rental lead scoring that fits how your agency lets.

Your qualifying questions, your criteria, your tone. Rules can be set per property or across the branch, so every prospect is scored the way your team would score them, then routed accordingly.

Calls answered,
not just emails.

Calls answered, not just emails.

Most letting agency software leaves the phone ringing. Felicity answers calls as well as emails and WhatsApps, so the prospect who rings at 7pm gets the same service as the one who emails at 10am.

Works with YOUR EXISTING CRM